Marketing Apple iphone4

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The launch of any apple products are much anticipated and awaited by it’s loyal audience around the globe. iphone 4 wasn’t exceptional. According to Steve Jobs it was one of the most successful product launch. With this much anticipated wait and launch came the frustration of the users. It has issue with the antenna. When held the certain way it drops the call.

OK it might be surprising to see me mentioning this point or even talking about the problem iphone 4 is having. What does it have anything to do with marketing? In some sense nothing really and in other context everything. Here is the interesting part. The consumerism, loyalty of apple fans, and the use of social media and the extent consumers went to express there opinion. Blog posts, articles, youtube videos, comments, twitter etc.

Although the consumers concerns reached Apple,the answer from Steve Jobs was far from convincing. Being an apple product, people expected more professional and responsible reply normally associated with the company. But the only terse reply they got in this case was “Don’t hold it that way”. This spread around online media like wild mushroom. But guess what, people still bought latest iphone in masses.

It is also interesting to note that many wireless phone are launched every year and not all of then are defect free. They also have similar issues like iphone does but why so much publicity about the apple iphone.

Well apart from the problem, another interesting note here is how apple managed to increase it’s sales by 70%. What fascinates me even more again is audience loyalty. The technology iphone4 has was invented long ago and was/is available with other phones. But still when it came with iphone4 it was something everyone wanted. Looking closely we can see the clever marketing strategy. The existing at&t customers were eligible for upgrade if they had been customer for at least 6 month. They didn’t have to wait for year. This automatically captured the loyal audience and 77% of people who got iphone 4 were returning customer.

Not only now but since the beginning apple have been able to keep loyal audience wowed and wanting more with their differentiating marketing strategy. Design, ease of use and innovation combined with clear and attractive communication helped apple achieve its market position. They integrated online and offline marketing with clear and easy message for its audience to understand is another big apple strategy. This can be seen on latest tv commercial for iphone4. When you look at that add it has a lifestyle story to tell, it communicates with you, at the same time showing the latest innovation and technology.  White never looked fashionable until it came in form of ipod.

SociaL meDia:GlaNce at real ExamPLEs

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Social Media, we all are familiar with the impact of social media in our life by now it is safe to say it has changed the way we connect, communicate, research and perform our daily tasks. Many blog posts, books, ebooks and articles have been written about its uses and many have tried to predict where the future of social media lies, which on itself is another vast topic to be explored.
It was initially designed to connect with family and friends, which became worldwide trend as seen today. Whether young or old, it has made its impact on every denomination. With increasing number of social media, it is also evolving with time and demand. It is no longer tools to only connect with your family and friends ,it is also a the way marketers reach you and connect with you.

Before the invention of toady’s social media like facebook, twitters, myspace etc marketing meant telling consumer what to do. With social media it means involving your consumer and listening to them and working with them in real time. Here is very good example of this two way flow of communication. The article is from http://www.webinknow.com by David Meerman Scott, Real-time blog post gets ELoqua CEO tons of B2B ink.

Second article is also from David Meerman Scott’s blog; you-cannot-take-back-a-tweet. I am a huge fan of his blog and work. Interesting part of this second article is, it not only gives real world example of using social media but also highlights the issues to consider while using social media to communicate. It also shows how social media was used to  to clarify the issue, while communicating with their audience. Yes social media is great free tool for marketing but at the same time when you publish your content and it is out in the web there is no way of controlling who views them or taking it back.
But when you know and understand the power of social media as a marketing tool, there is an endless possibility. Lets look into some more examples.

This interview with Sunil Gupta(Harvard Business School professor) on smallbusinesscomputing.com by Jennifer Lonoff Schiff has some great examples of how social media is used by different companies for their benefit. It also mentions very helpful tips from the people who have actually used social media to get results. I particularly liked the advice from Luongo, “Be authentic and engaging to your audience”, you want to connect with your audience not bombard them with lots of information that might confuse them or even think of you as Spam.

Important aspect mentioned in this article, “Social Network Marketing: What Works?” by Sarah Jane Gilbert is “influencer”,how marketing budget can be used to create ROI (Return Of Investment) along with viral buzz and refer a friend. Rather than investing ton of money on banner ads (though sometimes this is the only way), invest it in your influencers and let them do the marketing for you. It is less effective when you are shouting out you are the best and completely opposite when someone else does that for you. The Valentine’s day campaign for Honda mentioned in this article is great example.

All this articles addresses different aspects of the social media, whether it is for small or big organization. With the above mentioned examples, here are few points to consider before jumping into social medai band wagon.

  1. Think and carefully think through before publishing any content on the web.
  2. Clearly define and know your target audience.
  3. Identify your  influencers and make them your marketing advocates. Nurture,Treasure and guard then as your life.
  4. Good content still is the king.
  5. Have a clear vision of your business and what you want to achieve using social networking. For instance increase visibility, increase the number of sales, promote new product, increase sales etc. Once you have clear idea, design your marketing strategies around it.
  6. Do not overwhelm the consumer with information. Less and specific is always better.
  7. Keep it entertaining, fresh and updated.

Do you have an example or thought on the topic? Share it, use the power of social network.

Vewing other webpage’s HTML Code

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Now lets start the fun part and some old school tricks. As you are familiar with the basic html codes this will be just a piece of cake and you will be amazed to see how easy it can be. You can get lots of ideas and hints for your own pages, by just viewing other website’s codes. Here is how to do it.

  1. Click on VIEW then Page Source(Firefox), View Source (Safari) and Source (Internet Explorer). This will display the long list of codes. Similar to what we did earlier but longer with some new things which we will cove in later posts.
  2. Secondly, right click on the page you want to view then select VIEW SOURCE.

Don’t be too overwhelmed there is still long way to go. Just familiarize and revise the codes you know.

Before moving further lets outline some of the things we learned till now.

<!DOCTYPE> Version of (x)HTML

<html>  Opens html document     </ html> Closes html document

<head> Opens heading of the page   </head> Closes heading of the page

<body> Opens page  content     </body> Closes page content

<span class=”hiddenGrammarError” pre=””>Opens title of</span> the page   Closes title of the page

<p> </p> Paragraph

<br/> Line break

<h1> …………………. <h6> Heading, Lesser the number bigger the heading.

This should give you plenty of chances and ideas to play around with the codes we learned until we move to next step.

Ps. Leave a comment.

html code

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You must have noticed the code on the previous post and wondered where did they come from or why are they there. Now lets go little deeper into the world of HTML (Hyper Text Markup Language). Those codes are nothing to be scared of. It is some basic code that exist in all the webpages.

xml version="1.0" encoding="UTF - 8"?>

<!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN"

"http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd">

xmlns="http://www.w3.org/1999/xhtml" cml:lang="en">

This indicates that we are creating xml document. The second and the third line indicate that our codes meets all the requirements of XHTML. These aren’t very important code , they are used to ensure the pages migrate efficiently and accurately validate the web page. With this part of code, Just copy and paste not recommended but sometimes it’s ok.

Now lets focus on HTML tags. They consist of two parts:

  1. Opening Tags: This is where the text starts. This tag always begins with < and ends with >.
  2. Closing Tags: This is where the text ends. Closing tags starts with /forward slash after <. Example </html>

There is also special tag called empty tag. It consists of a single tag that starts with < and ends with />. Example: . To get more knowledge of this lets open our first assignment and look at the codes  and try and find these codes there.

xml version="1.0" encoding="UTF - 8"?>

<!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN"

"http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd">

xmlns="http://www.w3.org/1999/xhtml" cml:lang="en">

<head>

  <title> The Dummy Web Page </title>

</head>

<body>

<p>

(The text you typed earlier)

</p>

</body>

</html>

Body and title are used in every HTML pages. Lets consider writing an essay. Only in HTML you are writing your essay content between codes but the concept is same. Title, Paragraphs, body etc.

Body tags tells the web browser, the beginning of the body for the page. Example: The something that we typed earlier for our exercise.

Title as normal is the title or heading of the page.

HTML also consist of head tag, it appears near HTML. This tag describes the page but is invisible to the end user.

Lets be familiar with some tags.

<p>    Beginning of paragraph.

</p>   Ending of paragraph.

Begining of line break with in paragraph.

</br>   End of line break with in paragraph.

Don’t be overwhelmed with all this codes just be familiar with them. Now time to give heading to our essay.

In HTML it means H1, H2, H3. These tag gives heading or font size to the web pages . Smaller the number bigger the font size of the heading.
<H1>    Larger heading

Slightly smaller than H1

Smaller than H2 and so on.

<h1 id="title">https://chandani84.wordpress.com">My Marketing Blog</a></h1>

<h2>Building a&nbsp;Website.></h2>

As you can see on my blog “My Marketing Blog” is slightly bigger than the second heading “Building a website”.

Building a Website.

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As some of us out there, I am not very tech savvy person. My first close up experience with online marketing came in 2008 during my internship. Fascinated by it I tried learning as much as I could about it. After getting my masters in International Marketing and Management, I entered the real world of marketing to find a job, thinking I was well equipped. The reality was different from classroom and marketing had whole new dimension and face in this world. Marketing now meant leveraging website, online forums, blogs, social networks etc.

So with the experience I have from current job and the book (Sams Teach Yourself HTML and CSS), I am learning to design a website for a charity organization(Cancer Council Nepal)  in Nepal. I will like you to build this website with me. If you are like me lets learn something together or if you are pro then your suggestions and input will be valuable to us.

I started from second chapter as it says create a web page right now. So, lets open our notepad for window or TextEdit for mac. Do not use the word or wordpad.

Now write something about you, your family, your company or anything you want. This is just practice so lets roam free.  According to book save it in plain, standard ASCII text or plain text as we will be adding html tags to it later.

And finally when we are ready to save it save it as .html.  If you forget to save it as .html the notepad or TextEdit whichever program you choose to use will assign different format due to which you might not be able to find it and open it with web browser.
Note: In Mac TextEdit before saving click format then make plain text.

Now the icon will appear on the screen with the name you have given.html.
Double click and here is your first webpage.

Every web page must have the tags below:

<html>           HTML document

<head>           Page Information

<title>            Title of the website

<body>          Page Content

Here is how it should look like.

xml version="1.0" encoding="UTF - 8"?>

<!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN"

"http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd">

xmlns="http://www.w3.org/1999/xhtml" cml:lang="en">

<head>

  <title> The Dummy Web Page </title>

</head>

<body>

<p>

(The text your typed earlier)

</p>

</body>

</html>

You can simply copy paste the above code and add your text or type the whole codes then save it. I will explain what the codes are and why we use it in the next post. Now we have our first webpage. Don’t forget to share your comments and views.

Picture from Nepal

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Machhapuchara (Fish Tail in english) located in Pokhara is one of the most popular mountain in Nepal.

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